Worlds best CV: Case
Mission:
Gyro and Britnys job was to raise awareness about Ledarna and about the different services they provide.
Challenge:
There were several challenges with the mission, both social and later on technical due to the complexity of the created solution. The social challenges primarily consisted of the fact that the target audience is a hard one to pinpoint and reach. The solution? Create something awesome that puts the user in focus and something that they want to tell all their friends about.
Solution:
Ledarna is a organization whose main target audience is management and middle management within corporations. Together with Gyro and Ledarna Britny created the campaign ‘Världens bästa CV’ (The worlds best resume). In short the campaign made it possible for its users to generate a movie about their career with a LinkedIn Connect. The campaign was groundbreaking in many aspects as it had a unique mix of creative and technical solutions of a very high level.
The video generator was built to collect data from several different channels:
Pictures: Collected from Flickr and Google
Video: Bought from different services and then edited at Britny to create effects similar to video from different time periods like Super 8 film and VHS
Voiceover: From Acapela’s text-to-speech service
Information: From LinkedIn (it is also an option to manually insert your data in the tool.)
…And much more. The building of the tool that generated the videos consisted of many late nights and the will to create something out of the usual was the single most defining factor that made Britny’s part of the project what it is. INSERT PIC OF LATENIGHT WORKING. The cooperation with Gyro went as smoothly as possible, the exchange of opinion and input was another factor that took the project to a different level.
The fact that the creative team from Gyro sat down multiple times every week with our creative and technical team helped the project to move swiftly. I don’t think any of the teams from either agency ever felt they had to doubt what needed to be done or second-guess what had been done, says developer Bobby Pettersson
The launch of the beta version was a success generating more than 25 blog posts about the campaign and 88 tweets with a joint reach of over 47 000 twitter users.
